Company Includes Leading Online Commerce Brands Fanatics, Rue La La & ShopRunner
King of Prussia, Pa., September 12, 2011 – Renowned eCommerce entrepreneur, Michael G. Rubin, today announced the launch of his newest endeavor, Kynetic (http://www-dhzq4.hosts.cx), a company singularly-focused on building consumer Internet businesses that capitalize on the digital transformation of commerce. Kynetic includes three brands at the forefront of innovation in the online commerce space: Fanatics (http://www.fanatics.com), Rue La La (http://www.ruelala.com) and ShopRunner (http://www.shoprunner.com). “I have been a business builder all of my life and I am thrilled to bring my enthusiasm for business to Kynetic,” said Rubin. “The energy in the online commerce space is unprecedented. As the Kynetic name connotes, we are tapping into that energy and using it to drive innovation that will keep our companies at the forefront of the industry. I am genuinely excited about the prospects to propel the growth of Kynetic and our industry-leading brands.” Kynetic is the newest chapter in Rubin’s career as one of the country’s most successful Internet entrepreneurs. The company is launching on the heels of eBay’s recent $2.4 billion acquisition of GSI Commerce Inc. Over a 12-year period, Rubin and his team built GSI into a global network of eCommerce, multi-channel and digital marketing businesses servicing 150 of the top 500 Internet retailers. Fueled by a true passion for building consumer Internet businesses, Rubin formed Kynetic, which consists of three previously-owned GSI companies: Fanatics, the world’s leading online retailer of licensed sports merchandise, Rue La La, a leading online private sale destination in U.S., and ShopRunner, an innovative members-only service which aggregates shopping benefits from the top retailers and brands. Rubin began building businesses at age 12, when he opened a ski-tuning company in his parents’ basement. His success as an entrepreneur resulted in an appearance on the inaugural season of CBS’ hit show “Undercover Boss,” as well as recognition in numerous media outlets, including The Wall Street Journal, CNBC, CNN, The New York Times, BusinessWeek and People. Forbes named him one of “America’s 15 Most Powerful CEOs 40 and Under” in 2010.