BOSTON, Oct. 18, 2016 /PRNewswire/ — Rue La La, an innovative e-commerce destination known for connecting world-class brands with the next-generation shopper, announces it is now connecting world-class brands with customers across the globe. Rue La La will expand its reach to Members in 219 countries and territories, offering them women’s and men’s fashion, home decor, accessories, and more.
“We’re excited to extend Rue La La to new markets. Providing phenomenal experiences while serving up great brands at amazing values is what Rue does so well in the United States. It’s thrilling to be able to share our brand and capabilities with a new audience,” said Mark McWeeny, CEO, Rue La La.
Members outside of the U.S. will be able to shop the site via desktop and mobile desktop.
Rue La La has aligned itself with Pitney Bowes Inc. (NYSE: PBI), a global technology leader, utilizing their Borderfree Retail Platform. This partnership allows the brand’s international Members a fully integrated shopping experience that is truly border free. The company facilitates the adaptation to local currency and provides dependable shipping to customers wherever they are located.
“As we continue to see consumer demand grow around the world for the latest in fashion and home decor, Pitney Bowes is thrilled to be collaborating with Rue La La,” said Lila Snyder, President, Global Ecommerce, Pitney Bowes. “We are looking forward to using our deep experience with cross-border e-commerce to bring the Rue La La experience to new Members from across the globe.”