BOSTON, April 17, 2017 /PRNewswire/ — Rue La La, an innovative e-commerce destination known for connecting world-class brands with the next-generation shopper, taps Erin Robertson, winner of “Project Runway” Season 15 to curate and model for a Boutique comprised of her style selections.
The online Boutique launches today, Monday, April 17, at 11AM. Products were handpicked by the designer and are bold in every sense of the word. Think: sequins, bright colors, and feminine details. Both women’s clothing and edgy accessories are featured in the event.
“It’s hard to say what I love most about Rue La La! Super-fun handbags, sassy heels and classy clothes…not to mention the custom set they painted just for me,” said Erin Robertson, Designer.
Rue Now™ (Rue La La’s editorial site) conversed with the designer on all things “Project Runway,” sustainable fashion, and her next big thing. The interview goes live in tandem with her Boutique.
“Erin is cool – plain and simple! From the makeup choices to fashion selects to set creation, each step of the collaboration was vibrant and lively,” said John Camilleri, Executive Creative Director, Rue La La.
The brand’s in-house studio creative team produced a hand-painted banana-themed backdrop for the shots. The bubbly and playful design mimicked her personality and approach to the shoot. “She exudes confidence – which is everything our brand embodies. Perfect fit!” said Camilleri.
The Boutique will be open on RueLaLa.com until April 19 at 11AM.