Boston-based brands collaborate with digital partnership designed to highlight customer-centric rewards program while delivering exposure and new member acquisition
BOSTON and CANTON, Mass., Sept. 14, 2017 /PRNewswire/ — Rue La La, an innovative e-commerce destination known for connecting world-class brands with the next-generation shopper, integrates Dunkin’ Donuts, an iconic beverage-led brand and coffee leader, into its experience, highlighting the company’s DD Perks® loyalty rewards program through a custom-branded, shoppable “Girl on the Go: Fall Style” boutique.
The digital partnership launches today, Thursday, September 14, at 3:00 PM ET on ruelala.com. Rue La La Members who enroll in DD Perks using the code “RUE” by October 31 will receive The Rue 30® – 30 days of complimentary shipping. Existing DD Perks members will also receive this great offer via email.
“Dunkin’ Donuts keeps busy, on-the-go people running with coffee and baked goods while Rue serves up style, but at our core we have the same philosophy: Our customers are at the center of everything we do,” said Craig Kapilow, Senior Director, Integrated Marketing, Rue La La. “Plus, when you think fall, you think fashion and that first cup of fall-flavored coffee.”
Dunkin’ Donuts tapped Rue La La as a key medium to showcase the benefits of its DD Perks loyalty program to Rue’s more than 16M Members worldwide in an elevated and ultra-creative way – increasing awareness and driving enrollment into the program.
“We are excited to be the first coffee retailer to partner with Rue La La in this way, creating a special ‘On-The-Go Girl’ boutique which features fashion-forward fall essentials, workout basics and business attire, while rewarding all of our loyal DD Perks members with complimentary Rue La La shipping. Rue La La and Dunkin’ Donuts will keep even more people fashionable and energized throughout the busy fall season,” said Nick Dunham, Director of Media, Dunkin’ Donuts U.S.
For those on the go, the experience will be available via the Rue La La mobile app. The Boutique will be open on ruelala.com until September 21 at 3:00 PM ET.