NFL, MLB and NFLPA invest in Fanatics, cementing the company’s strong relationship with the leagues Fanatics acquires Majestic and further expands its manufacturing capabilities SoftBank invests $1Billion in Fanatics to help it accelerate its growth and international expansionRead more
One of Kynetic’s fastest-growing companies, Fanatics, opens Silicon Valley-based headquarters and employs more than 300 people in technology, data, analytics and digital marketing. Fanatics and Under Armour partner for a new MLB apparel deal that outfits fans with a wide assortment of merchandise available in-person or online. Kynetic acquires Kitbag as a foundational effort forRead more
In June, Fanatics raises $170 million from a 6% stake to Singapore national investment fund Temasek. Proceeds from Asian investors will allow them to acquire rights to foreign sports teams. In October, Chinese eCommerce giant, Alibaba, leads a $206 million investment in ShopRunner to compete with online retailers.Read more
Kynetic sells 10% of Fanatics to leading VC firms Insight Venture Partners and Andreessen Horowitz for $150 million. Focused on providing stronger customer experience for all sports fans, Fanatics acquires Dreams, Inc., which becomes the basis for Fanatics Authentic. Fanatics now owns the top 3 players in licensed sports.Read more
Among the largest privately-held technology companies in the United States, Kynetic owns three leading e-commerce brands: Fanatics, Rue Gilt Groupe, and ShopRunner.
