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Boston-based brands collaborate with digital partnership designed to highlight customer-centric rewards program while delivering exposure and new member acquisition BOSTON and CANTON, Mass., Sept. 14, 2017 /PRNewswire/ — Rue La La, an innovative e-commerce destination known for connecting world-class brands with the next-generation shopper, integrates Dunkin’ Donuts, an iconic beverage-led brand and coffee leader, intoRead more

BOSTON, June 19, 2017 /PRNewswire/ — Rue La La, an innovative e-commerce destination known for connecting world-class brands with the next-generation shopper, teamed up with Conde Nast’s Allure, a leader in the beauty space, on a series of themed beauty boxes, featuring 13 summer beauty essentials in the first box. The brands collaborated to create a one-of-a-kind box filled withRead more

BOSTON, April 17, 2017 /PRNewswire/ — Rue La La, an innovative e-commerce destination known for connecting world-class brands with the next-generation shopper, taps Erin Robertson, winner of “Project Runway” Season 15 to curate and model for a Boutique comprised of her style selections. The online Boutique launches today, Monday, April 17, at 11AM. Products were handpicked by the designer andRead more

BOSTON, Oct. 18, 2016 /PRNewswire/ — Rue La La, an innovative e-commerce destination known for connecting world-class brands with the next-generation shopper, announces it is now connecting world-class brands with customers across the globe. Rue La La will expand its reach to Members in 219 countries and territories, offering them women’s and men’s fashion, home decor, accessories, andRead more

BOSTON, May 31, 2016 /PRNewswire/ — Rue La La, a leading e-commerce destination connecting world-class brands with the next-generation shopper, has partnered with Cotton Incorporated for a second year. To kick off the collaborations, the brands will launch a custom-developed pop-up shop. The co-branded #SummerofCotton pop-up shop will be located at 144 Newbury Street in Boston for two days only,Read more

BOSTON, May 17, 2016 /PRNewswire/ — Rue La La Chairman Michael Rubin today announced the appointment of Mark McWeeny as Chief Executive Officer.  In a planned succession, Mark McWeeny replaces Steve Davis.   McWeeny, one of the original co-founders of Rue La La, has served in a variety of roles including the organization’s Chief Financial Officer, Chief Marketing Officer and President of New Ventures.  Additionally,Read more

BOSTON, March 21, 2016 /PRNewswire/ — Rue La La (ruelala.com), a leading ecommerce destination connecting world-class brands with the next-generation shopper, has waltzed into an exclusive partnership with ABC’s hit show “Dancing with the Stars”, produced by BBC Worldwide Productions, by offering themed shopping experiences. The first Boutique, live at 3PM on Monday, March 21st aligns with the premiere of “Dancing withRead more

BOSTON, March 2, 2016 /PRNewswire/ — Rue La La, a leading ecommerce destination connecting world-class brands with the next-generation shopper, has launched a new content site titled RUE NOW. Rue La La Members have always engaged with Rue La La as a media platform, visiting over two times per week to learn about and discover new fashion brands andRead more

Offering its Members an easy, secure & private way agso pay. BOSTON, Feb. 11, 2016 /PRNewswire/ — Rue La La (www.ruelala.com), an innovative ecommerce destination connecting world-class brands with the next-generation shopper, now offers its Members the ability to purchase using Apple Pay. Rue La La, a leader in the ecommerce space, continues to stayRead more

BOSTON, Feb. 11, 2016 /PRNewswire/ — Rue La La (www.ruelala.com), an innovative ecommerce destination connecting world-class brands with the next-generation shopper, now offers its Members the ability to purchase using Apple Pay. Rue La La, a leader in the ecommerce space, continues to stay on the forefront through the integration of Apple Pay to the brand’s already impactful mobile shoppingRead more