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Internet eCommerce giant, eBay, acquires GSI Commerce for $2.4 billion on June 17, 2011. Rubin retains ShopRunner, Rue La La and Fanatics and creates parent company, Kynetic.
Among the largest privately-held technology companies in the United States, Kynetic owns three leading e-commerce brands: Fanatics, Rue Gilt Groupe, and ShopRunner.
