BOSTON, Nov. 28, 2014 /PRNewswire/ — Rue La La (www.ruelala.com), a leading ecommerce destination, reported record-breaking sales via mobile devices Thanksgiving Eve, with 68% of sales coming from mobile.
As a leader in the mobile space, Rue La La’s more than 13 Million Members have embraced mobile shopping, which accounts for 50% of Rue La La’s daily sales. On Thursday evening, shoppers pushed back from the Thanksgiving table and turned to their devices. From 5 PM – 8 PM ET, Rue La La saw its peak traffic on mobile devices. Men’s fashion and women’s accessories were the most popular items purchased via mobile and the highest value item ordered was a $10,000 diamond bracelet, which was ordered via tablet.
“Our Members voted with their phones and tablets this year. Rather than sacrificing time with friends and family, they accessed the best holiday deals and merchandise through their mobile devices,” said Steve Davis, Rue La La’s CEO. “Each year we see record breaking mobile traffic beginning with Thanksgivingweekend and this year was no exception. The increase in sales and traffic over Thanksgiving Night demonstrates to us that Members understand they can still access the best holiday deals wherever they may be.”
Rue La La kicked off holiday weekend shopping on Thursday evening, with the launch of the Holiday Dash Boutique, encouraging Members to lean back on the sofa and relax with their tablets and smartphones after Thanksgiving dinner. On Monday, November 24th, Rue La La launched its “12 Gift Steals” program, a five-day series featuring must-have items at Members-only pricing, launching at 8AM ET and available for just 24 hours. An expansion of its popular “Today’s Fix” feature, the “12 Gift Steals” Series ran Monday November 24th and Tuesday November 25th; and will continue on Friday November 29th; Saturday, November 30th; and Monday, December 1st.
Holiday shopping continues beyond the Black Friday and Cyber Monday weekend with Rue La La’s Handpicked Holiday Gift Shop, an always-open, constantly refreshed Boutique featuring the best gifts at Members-only prices. Every item is carefully hand-selected by Rue La La’s merchants, but if a gift isn’t exactly what the recipient is looking for, the company’s guaranteed gifting policy ensures returns are easy and free – so everyone gets just what they want this year.