BOSTON, March 21, 2016 /PRNewswire/ — Rue La La (ruelala.com), a leading ecommerce destination connecting world-class brands with the next-generation shopper, has waltzed into an exclusive partnership with ABC’s hit show “Dancing with the Stars”, produced by BBC Worldwide Productions, by offering themed shopping experiences.
The first Boutique, live at 3PM on Monday, March 21st aligns with the premiere of “Dancing with the Stars” and is merchandised with stylish looks perfect for any night out dancing – think heels, fun and flirty dresses, and leather pants – with looks for the guys too.
From there, three additional Boutiques will launch in tandem with the hit show on 3/28, 4/4, and 4/11 highlighting the show’s theme of the night.
“Rue is approachable and fun with a little sass thrown in and Dancing with the Stars has embodied the same spirit for 21 seasons. For season 22, we can’t wait to team up and share the stage. This is a very natural partnership for us,” said Trisha Spillane, Public Relations & Brand Communications Director, Rue La La.
Rue La La Members have the opportunity to win a prize package which features 2 tickets to the LIVE “Dancing with the Stars” Season Finale and a $2500 cash prize to help them get there. The Finale Tickets Sweepstakes presented by Rue La La is open from 3/21 – 3/30.*
Exclusive content will be featured on Rue Now, the brand’s newly launched fashion feed and will include a special interview with “Dancing with the Stars” head Costume Designers, Steven Lee and Daniela Gschwendtner.
“We are very excited to kick off the new season of Dancing with the Stars with a Rue La La fashion and style partnership. Each week, the live competition show exudes a fun, exciting and flirtatious energy that pairs perfectly with Rue La La boutiques as the destination to acquire the most stylish brands” said Victoria Chew, VP, Strategic Marketing Partnerships, Synergy and Franchise, ABC Entertainment
